Developing images that help explain the more tacit concepts of a client's message visually (such as their reliability, trustworthiness, security, etc.) can be tremendously important when marketing a business on the web.
Making a concerted effort to produce images that are appealing and entertaining is equally important to us.
For LMA, we developed a series of images involving a golden apple symbolizing the combination of health and wealth and a Mary Poppins inspired image of a banker with a bowler hat and umbrella. The concepts blending well and allowed us to infuse a playfullness lacking in most financial sites. The images were a big hit within their market.